About 30% of eligible people are not adequately screened against second most common cancer in women under 35
A drive to encourage women eligible for cervical screening to book and attend their appointments has been launched in England to prevent cancer deaths.
The campaign comes as an online survey of 3,003 women aged 25-64 who were eligible for cervical screening, conducted last month, revealed that 42% of respondents cited embarrassment as preventing them from attending, while 34% said they kept putting it off and 28% said they were concerned it would be painful.